Start with the business question.
Tell us the offer, audience and issue to solve. A launch needs a brief and delivery plan. Existing marketing needs a review of what is happening. We agree the work after looking at your requirements and the evidence available.
Know what the proposal includes.
Planning, production, management and media spend are identified separately. The scope sets the deliverables, approvals, access, schedule and costs. A public enquiry begins a conversation and does not authorise advertising or paid work.