Count the work, not only the posts.
A package should identify channels, formats, number of pieces and production requirements. A static graphic, a filmed demonstration and a campaign of edited videos require different inputs. Clarify captions, revisions, scheduling and reporting.
Ask how the content connects to your services and customer questions. A calendar should have a purpose that you can explain to your team. Approvals also need a named person and a realistic deadline.
Agree what the business supplies.
The provider may need brand files, authorised photographs, product details, service information and access. Document who supplies each item. Check that the rights cover the intended use of photography, music and other material.
Production at your location, travel, voiceover and specialist filming should be named in the scope. When content is based on customer work, obtain the permission needed before publication. Public posts should reflect the actual business.
Make response handling explicit.
Scheduling content does not define who answers messages. Specify whether comments and inboxes are monitored, during which hours, and who handles pricing questions or complaints. Urgent issues need a route to the business.
Advertising management and media spend also need their own lines in the proposal. A boosted post, an ongoing ad campaign and organic publishing may involve separate access, approvals and costs.
Plan for access and handover.
Keep business-owned accounts under business control. Agree the permission level needed, how approved files will be stored and what happens at the end of the engagement. Retain copies of the work included in the handover.
The review should describe the publishing delivered and the available response data. A polished post count alone cannot tell you whether customers understood the offer. Add the questions, enquiries and follow-up that the business actually received.